Our digital services
The professionals at Nangka have many years of experience in the field of Digital Marketing, eCommerce Conversion Optimisation and Customer Loyalty. We apply the latest online strategies that winning websites and organisations are using today. We operate at the intersection of three specialised areas; Persuasion Marketing, Experience Design and Scientific Method to maximise your business results. Within these three areas we are specialised in the following topics.
The first thing you need, in order to run a successful online business, is to attract the right amount of customers to your website. Do you know why people visit your website and looking to buy your product?
Persuasion Marketing is all about creating the motivation for visitors. By using the latest online persuasion techniques in digital marketing we improve the dialogue between you and your customers. This will give you the competitive advantage to attract the right customers to your website and online shop.
Search Engine Optimisation
We have extensive experience with digital marketing techniques such as:
Search Engine Optimisation, Google Adwords Campaigns, E-mail Marketing, Social Media and Content Marketing.
Running a successful online shop becomes so much easier when you have the right solution. Are you planning to launch an online store or searching for the next step to expand? The eCommerce experts from Nangka help your to make the best choice based on your situation and requirements.
We help you to create a solid eCommerce strategy that will grow your business and we help you with the implementation of the shop platform, design of the front-end, the integration of online payment solutions and the order fulfilment process. Or anything else that is needed to run an online shop. We have most likely done it before.
Online Shop Management
Online Payments & Security
Web Analytics & Reporting
Customer Loyalty & CRM
For our customers we develop and manage different online shop solutions. From open source platforms such as Woocommerce and Magento, to cloud hosted webshops with Shopify, and tailor made enterprise frameworks based on Intershop and Hybris modules.
Having a decent amount of visitors in your online shop and a stable running eCommerce platform is not good enough. Because we believe that you can always do better. Offer a better User Experience, have a higher click-through ratio, get less Abandoned Shopping Carts and create a better check-out funnel.
Conversion optimisation for online shops is what we do best and here we create added value beyond your daily operations. Do you want to know what we can do for you? Give us a call.
Product Owner & Scrum
UX Design & Prototyping
User Research Methods
To measure how customers are behaving we use web-analytics tools such as Google Analytics and for example KISSmetrics. To understand why they behave in this way we use User Research Methods supported by tools like Hotjar and Usabilla. The ideas that emerge from these insights we put to test with A/B-testing solutions like Optimizely, VWO and SiteSpect.